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Start spring with your healthiest hair and scalp.

Spring clean your routine with professional-quality hair and scalp care powered by natural ingredients.

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Start spring with your healthiest hair and scalp.

Find the perfect products for your hair concerns

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A Healthy Hair Movement.
A Healthy Hair Movement.

A Healthy Hair Movement.

We're here to do what’s right for your hair and scalp.

That means uniquely blending clean, safe formulas made from at least 95% natural ingredients that provide the highest standard of professional performance for effortless, beautiful, healthy hair.

Our heritage in hair and scalp wellness began over 30 years ago with our founder, Sam Brocato, a world-renowned master hairstylist turned product formulator whose commitment to using hair care free from harm started it all.

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Better Together.
Better Together.
Better Together.

Better Together.

We bring together people, ideas, ingredients, and more to create powerful, high-performance products that themselves work better together.

While each independently clean, natural, and effective, our products – like our people – are best together, helping to elevate hair and scalp health to transform the hair into the best version of itself.

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100% Vegan

100% Vegan

Color Safe

Color Safe

Cruelty Free

Cruelty Free

Gluten Free

Gluten Free

Artificial Dye Free

Artificial Dye Free

Formaldehyde Free

Formaldehyde Free

Petroleum Free

Petroleum Free

Silicon Free

Silicon Free

Synthetic Fragrance Free

Synthetic Fragrance Free

Toxin Free

Toxin Free

*List varies from product to product